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Tuesday, April 29, 2008

Music Video Time Machine: BT - "Never Gonna Come Back Down"


BT and his sweet highlights
When the techno explosion of the late 90s/early 2000s is called to mind, that brief period when DJs were so gonna be the next big rock stars, you tend to think of the usual suspects – Prodigy, Chemical Brothers, Crystal Method, etc. There was that "Where’s Your Head At" song. But due to the magic of iTunes shuffle, I was reminded of another little forgotten gem with BT's "Never Gonna Come Back Down." The single featuring Soul Coughing's M. Doughty on vocals was taken from his 2000 release, Movement In Still Life – which was actually a very good record, and with its liberal use of guest rappers beat the current electrorap trend by a mile (think MSTRKRFT’s "Bounce" eight years before that was the cool thing to do).

Though hardly anyone outside the electronic community remembers it nearly 10 years later, “Never Gonna Come Back Down” did have a moment in the sun on alterna-rock radio. It even had a video – one of those awesome clips that really could only have been made during this time period. A Hackers-esque theme, warehouse rave atmosphere and Windows media player visuals -- what more could you want from a techno vid circa 2000? Let’s take a trip back through the magic of YouTube.

- Amirah



**Wanna share a favorite music video? Find it on YouTube, send us the link here, and we'll feature it in the next Music Video Time Machine.**

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